Bearkats Rally to Claim Southland Regular Season Title

first_imgSAN ANTONIO, Texas – A ninth-inning rally and an extra-inning home run was just what the doctor ordered for the Sam Houston State Bearkats on Thursday night, securing the outright 2018 Southland Conference championship with a 5-4 win in 10 innings over UIW at Sullivan Field.UIW (29-24, 13-15 SLC) starter Bernie Martinez baffled the Kats (36-18, 22-6 SLC) for eight innings and entered the ninth inning with a 4-2 lead; however, Jack Rogers delivered a two-run single in the ninth with Sam Houston down to its last out and an inning later Hunter Hearn delivered a leadoff home run to put Sam Houston in front for good.The win secures the sixth regular season Southland title for Sam Houston in program history and clinches the No. 1 overall seed in next week’s SLC Tournament in Sugar Land with two games remaining in the regular season. The game-tying hit was the only hit of the night for Rogers, who finished with three RBI in the game. In all the Bearkats would be out-hit by the Cardinals, 10-8, but only three of those UIW hits came in the final four innings. That was thanks in large part in thanks to reliever Gabriel Sequeira who shut UIW out for 3.1 frames with four strikeouts on his way to picking up his fifth victory of the season.That came in relief of Nick Mikolajchak who gave the Kats 5.2 innings with a pair of strikeouts. Dakota Mills closed it out with the final three outs of the game, picking up his 14th save of the year and moving him into sole possession of second place in the SHSU record book in single-season saves.For UIW, Martinez took a no-decision despite being just one out away from his fourth complete game of the year. he struck out seven and allowed seven hits, but it was Cody Allen who fell to 2-5 with the loss after surrendering the go-ahead homer to Hearn in the 10th.The Kats got on the board first, plating a run in the second inning off of Martinez. Singles by Clayton Harp and Eric Bohnertset it up with Harp coming in to score on a fielder’s choice off the bat of Chase Cryer.Mikolajchak kept the Kats out in front until the fourth when the Cardinals erupted for three runs off the Bearkat starter. Consecutive singles to open up the inning and UIW tied it up on a sacrifice fly off the bat of Eddy Gonzalez. It looked as though the Kats would get out of the frame still tied at 1-1, but Christian Gonzalez put UIW up 3-1 with a two-out, two-run double.Sam answered with a run an inning later on a sacrifice fly by Rogers, and could have had more except for a great play by Cardinal center fielder Ridge Rogers on a fly ball in center field off of the bat of Andrew Fregia that ended the inning. The Kats gave that run right back in the bottom of the fifth on a two-out error that allowed Rogers to score.Sequeira then entered with two outs in the sixth inning and picked up the first of his four strikeouts, getting the final three when he struck out the side in the eighth inning to give the Kats a chance in the ninth.Needing two runs to keep things going, Ben Haefner got the Kats the base runner they were looking for when he led off the inning with a pinch-hit walk. But Martinez would get the next two hitters out, putting the Cardinals just one out away from a win that would have essentially secured a spot in next week’s SLC Tournament.But Gavin Johnson then came up big for Sam, extending the game with a pinch-hit single and the Kats got even closer one batter later when Martinez hit Blake Chisolm to load the bases for Rogers. The freshman then came through with the big hit of the game, lining an 0-1 pitch back up the middle to plate a pair of runs, tying the game and pushing it into extra innings.Things did not last much longer as Hearn unknotted the game against Allen, blasting his eighth homer of the year over the left-field fence to put the Kats up 5-4. Sam Houston had a chance to add on, but three more UIW relievers managed to get the Cardinals back to the plate. But in the bottom of the inning Mills got it done, putting one runner on with two outs before punching out Christian Rodriguez on three pitches for the game’s final out. Courtesy of Sam Houston State Athleticslast_img read more

How to Align Your Teams to Maximize AccountBased Marketing

first_imgI’ll admit it: I’m probably a little too keen on the idea of B2B “smarketing.” What can I say? I love account-based marketing, especially the way it aligns B2B marketing and sales teams to form one smarketing team.At my own company, Terminus, we have a weekly smarketing meeting to ensure our sales development, sales, and marketing teams are laser-focused on the right activities and tactics to engage the set of best-fit companies that match our ideal customer profile (ICP).For 2017, we’ve dedicated one marketing team member as a resource to every other department’s function head. By giving the marketing team internal clients, we are truly drinking our own champagne and taking an account-based approach — we’re ensuring each of our marketing functions supports part of the organization that’s driving revenue.Director of Marketing Operations + Director of Sales DevelopmentTo support our SDRs in their activities, our Director of Marketing Operations and her team are helping to align our marketing technology, going beyond calls and emails to engage prospects. Our SDRs are producing personalized videos, using social media, and testing new channels to generate interest and awareness among target accounts.Director of Product Marketing + VP of SalesFor sales enablement and supporting our team of account executives, our Director of Product Marketing is the one who project manages major initiatives, like creating new pitch decks, launching programs like the ABM Stack Grader, and developing marketing partnerships with the 40+ vendors in the Terminus Cloud for ABM.Product Marketing Manager + Director of Customer SuccessAccount-based marketing goes beyond the typical B2B buyer’s journey to create an awesome customer experience. This means marketing needs to dedicate resources for clients. Our Product Marketing Manager’s supplies the Customer Success team with new marketing collateral, such as “how-to” content for product adoption, producing customer testimonial videos, and the monthly email newsletter.To take this a step further, Terminus hired a Chief Revenue Officer who is working to oversee sales and customer success. By thinking about revenue in terms of existing clients (while also working to bring on new accounts) we can align the organization to create an awesome customer experience and develop “ABM Superheroes!”Now, I wish I could wave a magic wand and make it rain dollars down on the sales team. Sadly, that’s just not how it works. You have to set realistic expectations for your smarketing team, and convey those expectations to your executive stakeholders, your company’s VP or C-level executive. The term SMART goals applies to account-based marketing.Specific: what will the goal accomplish? For account-based marketing, the goal is to align sales and marketing to become one “smarketing” team which targets the best-fit potential customers to generate revenue, and working with your company to turn your current customers into advocates.Measurable: what metrics will determine if the goal has been reached? For ABM, the main metric is revenue. If smarketing is working together on creating velocity to turn accounts into revenue, the proof will be dollar signs.Achievable: does your new smarketing team have the tools, talent, and resources to meet this goal? From the outset, you will need to determine which roles your sales and marketing team members each will be responsible for. A few examples include who owns creating content, queuing up advertising campaigns to provide air cover for sales, etc.Result: what is the primary benefit of accomplishing this goal? The answer is to generate revenue. It’s why I get up and come to work every day: to make money doing something I’m passionate about. I get so excited when I see my marketing and sales team working together to knock our quota out of the park, plus delight our customers.Timely: how long will it take to achieve this goal? Depending on the size of your company, your account-based marketing efforts may need more time to show results. For example, a small company which doesn’t have a contract to purchase will see the results of ABM much faster than an enterprise organization targeting Fortune 500 companies.Want to learn more? Join me at Revenue Summit in San Francisco on March 7-8. We’re partnering with Sales Hacker and #FlipMyFunnel for two days of account-based marketing fun. We’ll talk about how to maximize your resources and share the secrets of pipeline acceleration.In fact, use the code TERMINUS for 20% off your ticket price. Revenue Summit will be the best B2B marketing and sales event of 2017…at least until Dreamforce.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more